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Build Trust and Boost Bookings with Your Trust Score.

Assess your brand’s trust level and learn actionable steps to enhance it.

Check Your Trust Score Now

Introduction to the Trust Score Service

Trust is the cornerstone of every successful business, particularly in the short-term rental industry. The I-PRAC Trust Score offers industry-recognized validation that establishes your credibility and professionalism with potential guests. Displaying your Trust Score logo demonstrates your commitment to transparency and reliability. It’s not just about telling guests you’re trustworthy—you must prove it. With the I-PRAC Trust Score, you showcase your trustworthiness to guests, driving increased direct bookings and accelerating your business’s growth. Start today and show your guests that you are a trusted, verified operator.

How It Works
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Step 1

Provide your website address and submit a one-time payment of €249.00.

Step 2

Receive your personalized, in-depth Improvement Analysis Report, highlighting key insights and areas for improvement.

Step 3

Use the Improvement Analysis Report to identify key areas where you can elevate your performance.

Step 4

Implement the suggested changes, then reapply for a refreshed Trust Score.

Step 5

Once you achieve a Trust Score of 7 or higher, prominently showcase your logo to boost guest trust and conversions.

Benefits of Knowing Your Trust Score

  • Increase bookings: A Trust Score of 7 or above places you in the direct booking sweet spot, significantly increasing conversion rates.
  • Build credibility: A verified Trust Score validates your professionalism and commitment to guest satisfaction.
  • Book with confidence: Guests are more likely to book when they see you’re affiliated with a reputable, industry-recognized validated brand like I-PRAC.
  • Promote transparency: Show guests that your business has been vetted, ensuring peace of mind when they book.
  • Enhance guest trust: A Trust Score proves to guests they are booking with a reliable operator.
  • Drive continuous improvement: Leverage the Improvement Analysis Report to identify opportunities for ongoing growth and further elevate your business’s reputation.
Check Your Trust Score Now

Data & Experience

With over a decade of expertise in trust data, guest psychology, and conversion strategies, 
I-PRAC uses an AI-driven tool that analyzes 121 key trust touchpoints to assess the overall credibility of your business. This includes reviews, trust signals, signal placement, trust language, layout, contact information, above-the-fold messaging, social proof, photo quality, and listing display, among other factors. Our tool identifies areas where trust may be lacking, helping to pinpoint risks and potential damage to your reputation across your website, brand, and social presence. This comprehensive Trust Analysis provides actionable insights to improve your score and build a more trustworthy and engaging online presence.

The Trust Score breakdown
Previous Next
Score 1 - 3
Poor Not recommended for display

These scores clearly signal low trust and the importance of improvement.

Trust Score 1/10 Trust Score 2/10 Trust Score 3/10
Score 4 - 6
On the Cusp Needs improvement

This category shows potential, but you’re advised to work toward higher scores.

Trust Score 4/10 Trust Score 5/10 Trust Score 6/10
Score 7 - 9
Trusted Aim Higher

You’re within the Trusted Direct Booking Zone, demonstrating reliability.  

Trust Score 7/10 Trust Score 8/10 Trust Score 9/10
Score 10
Excellent The Best you can be

You’re within the Trusted Direct Booking Zone, demonstrating reliability.

Trust Score 10/10

What Consumers Are Saying About I-PRAC

“ “Displaying my I-PRAC Trust Score has significantly boosted my direct bookings. It’s a visible assurance to guests that they’re making the right choice.” ”
Sarah, Property Manager
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